As the year comes to an end, a profusion of industry-related forecasts and research start to emerge, updating everyone on 2019 figures and what is expected for the upcoming years. The booming world of apps is no different.
According to App Annie, the market is estimated to grow to $ 6.3 trillion by the end of 2021. The optimism is accounted for the increasingly larger use of ‘mobile software’ around the globe, including developing countries. For instance, as per Pew Research, over 60% of adults in Brazil own a smartphone and use applications for several services, followed by the Philippines (55%), Mexico (52%), and India (24%). The numbers resemble those of the US, Canada, and Europe.
This is why all businesses and services are investing in their own apps – currently, appearing on people’s smartphones means greater opportunities for them to purchase or use your product when compared to apps whose digital presence is confined to social networks and responsive websites.
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think, in addition to planning the best online marketing and communication campaign for your business. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
