The popularity of podcasts has skyrocketed and they now attract more and more listeners around the world. In the last three years, major global players started to invest aggressively in this way of providing knowledge and entertainment via downloadable audios that your audience can listen to whenever and wherever they want. Gradually, companies like Google and Spotify have been turning podcasts into a popular media and, consequently, in a compelling channel for businesses and brands to invest in as means to win over and secure the loyalty of increasingly more customers.
Having your business’s own app can greatly help you with this strategy. Rather than merely publishing your podcast on the most popular directories, such as Spotify, Dizzer, and iTunes, and becoming just another option for content amidst several competitors, make it available on your own app. This way, it is much easier to get notifications when a new episode is out and to enjoy it via streaming or by downloading it straight to your mobile.
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.