Keep an In-App Calendar with Your Clients

Several studies have demonstrated that creating an app unique to your brand or company and maintaining it continually up-to-date is critical to gain and retain customer loyalty. Whether virtual or on-site, events providing exclusive benefits, deals, and offerings keep the client’s focus on you, which is a great advantage amidst numerous online distractions trying toRead More…

Shell Gas Stations Take In-App Payments in Brazil

The Shell chain has 6,400 gas stations in Brazil – about 2,000 of those are ready for the great, innovative system launched in partnership with e-commerce solutions company Mercado Livre: from now on, drivers can pay for fuel using Shell’s app Shell Box or applications from Mercado Livre and payment platform Mercado Pago. Clients have numerous advantages by using this method: inRead More…

Share Your Brand’s Podcast Through a Unique App

The popularity of podcasts has skyrocketed and they now attract more and more listeners around the world. In the last three years, major global players started to invest aggressively in this way of providing knowledge and entertainment via downloadable audios that your audience can listen to whenever and wherever they want. Gradually, companies like GoogleRead More…

Exclusive Apps Are Now Essential for E-Commerce

E-commerce marketing company Criteo released a survey at the end of 2018 analyzing the digital commerce scenario around the world. Results are clear: brands, products or services are lagging behind in the competitive, digital world unless they invest in their own apps for promotion and sales, thus winning over the loyalty of current and potential consumers. AccordingRead More…

Google Reduces the Number of Messaging Apps

Recently Google announced the shutdown of Allo and Hangouts, two of their several app messages. As , the default SMS app for Android devices Messages takes some of the former’s features, while the later splits into messaging service Hangouts Chat and video calling-focused Hangouts Meet. However, only the company’s business package, GSuite, features the new duo. TheseRead More…