People are increasingly accustomed to shop for any number of things using their mobile phone or tablet. According to a study conducted by Criteo, sales via app in mobile devices now account for 43% of online transactions – and the number is growing worldwide.
The rise of in-app transactions is a global phenomenon, increasing 46% in Asia, 26% in Europe and 18% in the Americas. You should not miss out on this market share, whose importance grows more and more each year.
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