We’re practically mid-2019, but the next few months promise to be the most rewarding for investing in mobile marketing focused on phone applications. According to TechCrunch, the engagement level in apps are higher than those on websites offering the same service or product via desktop or even via mobile browsers – the conversion rate can increase from 100% to 300%! This is why the statistics portal Statista predicts that the global traffic of mobile data will nearly triple until 2021, after all, smartphone users spend 90% of their time glued to the little screen, devoting their attention to what is happening on applications.
With an eye to this behavior, the market is already reacting: consulting firm eMarketer states that global spending on mobile advertisements may exceed $ 234 billion by the end of this year. Already this spending is paying off if we analyze last year numbers disclosed by App Annie: in 2018, time spent in shopping apps reached 18 billion hours globally, thanks to the unique features of app-focused marketing, such as push messaging, notifications and personalized ads, amongst others. If you were still uncertain about the chances of your business thriving with its own app and by investing in advertising through this platform, the time to drop this hesitation is now.
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
