Research shows people spend approximately 3 hours a day staring at their phone screen, dedicating 91% of this time to various applications. When compared to 2016, there was a 50% increase in the average time we currently dedicate to our phones – more than the growth in the time we spend with video-watching programs and devices (15%) or even video games (10%).
According to a study carried out by ComScore, this is due to applications increasingly addressing the topics in the famous Maslow’s Hierarchy of Needs. Here is a quick reminder in case you do not recall it: in the 1950s, American psychologist Abraham H. Maslow listed basic human needs – vital for meeting people’s personal as well as professional satisfaction –, and classified them into a pyramid-shaped graphic, which you can find below:
If you look closely, applications are, indeed, able to address all of these topics in just a few taps. Shall we take a look?
- Are you hungry or thirsty (physiological needs)? Just order some food or beverages through a delivery app
- Would you like to invest as a means to increase your income (safety needs)? Your bank’s app is in – and on – your own hands
- Looking for your significant other, your better half (belongingness and love needs)? There is no shortage of dating services of all sorts
- How about learning a different language or improving the ones you already speak in order to earn recognition and appreciation in the job market (esteem needs)? Just a couple of taps and you have a “virtual teacher” within your mobile
- Do you simply wish to develop your creativity by doing artistic work (self-actualization needs)? Several apps teach you how to draw or play a musical instrument
Your business, product or service can take part in this pivotal pyramid’s topics, too, if you know where and how to position yourself so you can offer them to your audience – leveraging the fact people are already accustomed to using their mobile for meeting hierarchy of needs. This is the right time to introduce your brand through its own, exclusive app. So how about being a part of your client’s hierarchy of needs?
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think, in addition to planning the best online marketing campaign and communication strategy for your business. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
