Advertising your product or service on your competitor’s media seems, at the very least, an odd move in the world of publicity, right? Well, in the universe of mobile apps, this scenario is not only feasible but also beneficial for both parts involved. How? We explain.
Research shows people spend around three hours daily looking at their phone screen, dedicating 91% of this time to various applications that increasingly are responsible for meeting our basic needs: a delivery app for when you are hungry, the bank’s for paying your bills, a dating app for chatting with your latest match or an application for reading the comments under that photo or video you posted.
As a result, certain “weapons” used by online advertisements such as cookies no longer work, since they operate in the web environment only, whose use continues to decrease as many users have migrated to apps. Nowadays the solution is to focus on the information provided by users upon registering on broad, generic applications that reserve space for various ads. Your seafood restaurant, for example, could very well advertise your exclusive app on the ad space provided by generic delivery ones so it gets shown to clients who order sushi.
Seems a little strange? So what about offering your app on a mobile game whose main character is a fish? Or within an application that shows what’s on in culture and entertainment for the weekend? With these vast options and huge possibilities, your app is immensely more likely to reach an assertive audience!
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think, in addition to planning the best online marketing campaign and communication strategy for your business. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
