An estimated 72 million people use their smartphone several times a day for a commercial transaction in countries such as the United States and Canada – think purchase, bank transfers, hiring a service…
And this number is likely to grow each year. That is why a mobile marketing strategy, focused on the company, business, brand or product’s own application, is crucial for growth.
Thanks to technologies such as geolocation and push notifications, you can use the need for immediacy to have an impact on your target audience. Your application enables you to, amongst others, detect when someone who has your app installed is passing through a place that is strategically interesting for your business (e.g., they are in the vicinity of your restaurant or a store that sells your products). With this information, you can notify them by sending a message on the application offering discounts or coupons that are only valid if they are used right then and there. This means relevant content for your client – and profits for you.
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think, in addition to planning the best online marketing and communication campaign for your business. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
