The mobile applications market closed higher in Q3 2019. According to the consulting firm Sensor Tower, the industry recorded a 22% growth rate year-to-year, as users spent a total of $21.9 billion.
The high profit is largely due to video games and several subscription-based streaming services (music, movies, TV series, etc.), which also broadcast their media catalogs to subscribers through exclusive apps.
Experts point out that the solutions provided by the tech giants educate consumers on choosing applications as their preferred channel for consuming content, products or services. This also benefits small and medium-sized businesses interested in offering an exclusive app and reaching increasingly more people this way.
As for stores, the top position depends on the perspective adopted by analysts. App Store made up 65% of the total spending during Q3 – subscribers disbursed around $ 14.2 billion – whilst Google’s Play Store had nearly three times more first-time installs than Apple, thus remaining the primary source for downloads. When planning the marketing strategy for your company’s application, the latest figures show how it might be worth to provide versions for both operational systems.
