As people spend increasingly more time surfing the web on their mobile, improving the visibility of your business on the phone screen is critical. Check below for a few tips to consider when trying to win over more clients who your brand may impact:
Application Visibility On App Stores
Just as you can work to rank your website on the top of search results, your product, service or business application can also be in the spotlight when it comes to stores such as Google Play and Apple’s App Store. You must use keywords wisely upon registering your application so that it comes up as a suggestion when people look for similar subjects.
Push Notifications
App notifications are extremely useful to show users how valued they are. Just be careful not to overuse them, like sending several notifications a day, and ensure that the promoted content is relevant to your clients.
SMS Marketing
This strategy is delicate, but very efficient if correctly executed. It suffices to remember that SMS messages (comprising between 140 and 160 characters) should include an opt-out link and be sent during business hours as a way to avoid upsetting potential clients.
Responsive Website
Generally, the first contact with the brand in the customer journey happens over a Google search on their mobile, leading them to your website. To ensure a pleasant first contact, the website must be responsive for mobile environments, so that the user feels compelled to download the app and positively affected by your content and offerings.
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think, in addition to planning the best online marketing and communication campaign for your business. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
