From 2021 onwards, 75% of e-commerce transactions will be performed via mobile. Online stores and service providers’ applications are already customer’s preferred channels for such transactions, and the trend will only increase in two years. This scenario is forecast by App Annie.
The increasingly stronger trend shows that applications are not just another option for consumers, but rather their first choice. This leads stores and brands to move towards creating and offering their own apps in the market – otherwise, they will not just lose money and business opportunities: they may have to close their doors.
Some say that a responsive website for mobile browser access is enough, but they could not be more wrong. According to eMarketer, the preference for having a mobile experience when using apps is much higher. Research shows that, for example, retail apps hit 5.7 billion downloads in 2018. There is a $270bn revenue estimate for 2019, and that is expected to grow to $510bn by 2022.
There is no magic bullet: the eMarketer’s study shows that applications spontaneously generate all the three factors that every e-commerce needs in order to be successful: customer loyalty, engagement, and sales conversion.
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
