Feedback is a crucial part of any service or product. It is through praise or criticism from your clients/consumers that you know what you are getting right or (more importantly) wrong, thus being able to act towards remedying that.
In a reality where your clients interact increasingly more with brands and other people via their mobiles, opening up a direct communication channel between them and your company through your exclusive app is critical.
Whether you use a forum, a comment feature or even a short form (ever thought of an audio recording tool so they can send you voice messages?), it is important to make the channel easily accessible so that they are encouraged to use it promptly and – why not – in a fun way. They will feel compelled to comment on their favorite things, or the ones they did not enjoy, and benefit from a higher connection with the brand if you reply using the same tool!
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
