Turning your brand or business into a daily need for your clients is essential, and nowadays there is no better way than offering an exclusive app so that your target audience use everything that you have to offer with just a few taps on the screen. But how to make them (in addition to people who have yet to be reached) aware of your app?
A few tactics can help you with that:
- Show your app in stores
SEO is a powerful weapon for applications too. Just as your website can be found more easily through tools such as Google, your app can appear at the top of search results when typing the right words at the AppStore or Google Play. Describe your service using keywords and increase the chances of an organic search!
- Invest in e-mail marketing
The good old ‘electronic address’ is a great ally to introduce your app. Use email marketing tool and promote the news to your contact list, telling everything that the app can do for them – make sure you create concise titles that fit across a phone screen.
- Send SMS
Yes, SMS still exist and can be incredibly useful to promote your application if used correctly and sparingly; otherwise, people may perceive it as invasive. Use this feature to promote, for example, a limited-time exclusive deal within the app. Note that the maximum length of an SMS is 160 characters, which should include the link to download the app and an opt-out option. Sending it during business hours also helps to win people over.
Promote your app in other apps
It may sound odd, but ad spaces offered by many applications around generate great results. Just be careful not to advertise your service on competitors’ app and give it a try!
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
