Fulfilling your goal of presenting your app to increasingly more people and convincing them to use it still requires a massive investment in digital advertisement. But where do you start? Which media channels offer the best results in terms of reach and, primarily, retargeting of these potential users/clients?
Global mobile analysis company AppsFlyer conducts annual performance research of the best advertising media for the mobile market. According to the 2018 edition, Facebook remains the vehicle that shows apps to potential users the most, if you invest in ads in this social network (paid posts, carousels etc.), especially for games. When it comes to content and services apps, Google is the best media to reach its target audience.
The study has analyzed digital media from Asia, Latin America, North America, Europe, Africa, and the Middle East, assessing categories such as shopping, public services, lifestyle, culture and gaming, amongst others. You can check the full research by clicking here.
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think, in addition to planning the best online marketing campaign and communication strategy for your business. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
