According to the global provider of mobile market data App Annie, April 2019 is a challenging time to engage and retain users so that they continue using the apps that they have downloaded and experienced. As stated by the leading platform, on the first few days following the launching, apps usually get a large number of users willing to try it – after 30 days, however, around 90% of this audience uninstalls the application for no apparent reason.
In light of this scenario, a digital marketing study revealed what’s next in ad trends and how companies can reverse the user exodus if they know how to make good use of these tools:
Mobile Videos
High impact and conversion rate make it the most promising video format of 2019, as smartphones increasingly become the first and main screen people use. Add to this the fact that viewers already are in the environment where your app will be used – the smartphone – and the likelihood of conversion increases considerably.
Immersive Ads
When making ads in mobile video format, remember to keep them short (around 20 second maximum), immersive and in vertical mode to ensure viewers watch it throughout the end.
Dynamic Re-targeting
Campaigns with real-time segmentation are your best friends when preventing 90% of users to leave after 30 days. This method finds people who are likely to become active users.
VirtualNet masters the best technologies for building applications and can create an app that meets your needs with a cost-benefit much lower than you might think, in addition to planning the best online marketing campaign and communication strategy for your business. Don’t hesitate to contact us and schedule a meeting so that together we can design the most effective tool for building and managing your brand’s digital presence.
